BGL grows membership numbers by 25% over five years

Burhill Golf and Leisure (BGL) continues to go from strength to strength as the group has seen significant increases in membership revenue at its 10 venues across the UK.

Since 2015, BGL is reporting a 25% increase in membership across all categories and venues as it continues to buck the trend in an increasingly competitive market.

With many golf clubs struggling and some notable closures over the last few years, BGL has been able to reinvest in its portfolio with enhanced facilities and improved sustainability measures on and off the golf course.

Recently, the group has undertaken several key projects including a £5 million investment into brand-new health and leisure facilities at Birchwood Park Golf & Country Club and the development of a state-of-the-art Toptracer driving range at Wycombe Heights Golf Centre.

Along with investment into new and improved facilities at the venues, the group have made a concerted effort to prioritise customer service and deliver an outstanding experience to members and guests, without exception.

Customer experience measurement metric Net Promoter Score (NPS), which is based on over 6,000 responses, has risen on average across all venues from +37 to +57 since 2015, with seven venues awarded a silver medal or higher in the Customer Engagement Academy’s inaugural Customer Experience Awards for 2018.

“I am delighted with the continued success that we have achieved at each of our venues over the last few years,” commented BGL Operations Director, Guy Riggott.

“In addition to substantial investment across the group and a focused sales team driving growth at regional level, we are particularly proud of our NPS performance which has given us a close ear to the membership and ensures we offer consistent, high-quality customer experiences across the board.”

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