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The UK & Europe’s leading golf retailer joins forces with Justin Rose

Olympic Gold medallist, Justin Rose and his wife, are delighted to announce that Europe’s leading golf retailer, American Golf will join them in sponsoring the newly created Rose Ladies Series which tees off this month.

Justin Rose and his wife Kate recently unveiled their attempts to fill the void in the women’s game due to Covid-19 by sponsoring a new series of women’s golf tournaments in the UK. The idea came to them after reading an article covering the efforts by LET member Liz Young, to create a one day tournament for the ladies to compete in at Brockenhurst Golf Club.

From June 18th, the Rose Ladies Series will see professionals compete across seven tournaments staged behind closed doors with Sky Sports on site to broadcast the action. The first event is set for Brockenhurst Manor Golf Club with world number 14 ranked Rose contributing £35,000 into the Series as prize money.

Today, inspired by the work of the Roses, American Golf has decided to match Justin and Kate’s generous support to the women’s game by pledging a matching £35,000 investment to the Series. The retail giant will be the proud title sponsor of the Rose Ladies Series Order of Merit.

“I am so delighted that American Golf has decided to join forces with Kate and I in support of the women’s game,” said Justin.

“American Golf has always played a huge role in their support of the game, particularly in terms of encouraging more women and young players to take up the sport.

“We’ve always been impressed by the way they go about their business and I cannot thank all the team at American Golf enough for contacting us to see how they could help support the Rose Ladies Series.”

With the LET and LPGA Tours not set to return until August, the Rose Ladies Series will provide vital playing opportunities for women golfers across the UK.

This year’s venue for the now postponed men’s Open Championship, Royal St George’s Golf Club in Kent, will provide one of the settings for the Series while stunning layouts like Bearwood Lakes Golf Club in Berkshire, JCB Golf and Country Club in Staffordshire, Moor Park Golf Club in Hertfordshire, and Buckinghamshire Golf Club add to a superb roster that kicks off at Brockenhurst golf club in Hampshire on June 18th.

“As a business, we are so inspired by what Justin and his wife Kate are doing in the ladies game that we felt compelled to get involved,” said CEO of American Golf, Gary Favell.

“American Golf is a company that prides itself on giving back to the game. Like Justin and Kate, we recognise that the world of women’s golf needs our support now more than ever and we are delighted to support the Rose Ladies Series in giving something back.

“We are really excited about this partnership and proud to be working alongside one of the world’s best golfers in Justin Rose. We hope this is just the beginning of a successful partnership that will not only benefit the ladies game but the sport of golf as a whole.”

American Golf is Europe's largest golf retailer with 97 stores and growing across the UK and the Republic of Ireland. The company stocks a comprehensive range of everything golf, with their expert teams on hand to offer advice and ensure that your golf equipment is tailored to you and provide an industry leading custom fit club service.

For all the latest from American Golf, visit

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