British sports apparel brand ellesse is set to make a huge impression on the U.K. golf market this summer as its new golf collection debuts exclusively at American Golf. The new men’s and women’s ranges will be exclusively available from American Golf and will feature ellesse’s core colours and familiar semi-palla logo. The range will also be worn on Tour by Mel Reid as she returns to the fairways later this month.
For its comeback launch, the brand has focused on using the core ellesse colours of Navy, Red, White, and Black. Every piece in the range has been given reflective detailing, some in the print application and others in the fabric themselves. Other influences from the main ellesse range include the use of a new 3D TPU badge that brings a heritage feel from a contemporary application.
Key pieces to look out for in clothing include the men’s Vesuvi Polo (RRP £44.99) which incorporates the ellesse cut and sew DNA, the Taroni jacket (RRP £69.99) which has tonal navy panelling with reflective print details and finally the Gamay ladies jacket (RRP £69.99) which is a fully reflective standout piece. All the pieces in the range excluding the Taroni and Gamay jackets have UPF 50 protection, anti-bacterial properties and moisture wicking which make them ideal for golf.
As well as clothing ellesse is bringing footwear to the collection. There is a spiked outsole shoe “Arrow”, and a spikeless outsole shoe “Shore” both of which retail at £69.99. A heel-mounted, rubber-moulded semi-palla links back to the heritage of the brand’s footwear range which is also apparent in the performance elements of the design. The uppers of both styles are waterproof, and the shoes feature a memory foam in-sock for supreme comfort and a solid stable foundation.
Iember Gordon, Retail Marketing Manager at American Golf, is delighted to see such a renowned sports brand coming to American Golf, “ellesse is instantly recognisable and is a brand whose heritage and styling translates really well into golf. All of their footwear and garment pieces show how ellesse is able to use sports performance materials and intelligent design to create products that are bound to appeal to our American Golf customers.”
American Golf is Europe's largest golf retailer with 97 stores and growing across the UK and the Republic of Ireland.
The company stocks a comprehensive range of everything golf, with their expert teams on hand to offer advice and ensure that your golf equipment is tailored to you and provide an industry leading custom fit club service. For all the latest from American Golf, visit https://www.americangolf.co.uk/