New OCEAN TEE sweater is first to use zero-waste fabric
United Kingdom, Tuesday, 06 October 2020: OCEAN TEE, the sustainable golf brand, is proud to announce the launch of its next product; the Wobbegong sweater. Named after the rare and endangered shark, this luxurious, premium piece of knitwear highlights innovative recycling techniques that turn unwanted clothing and textiles into new fibre. The result is an incredibly soft, unique looking sweater that will deliver comfort and warmth on and off the golf course.
At present only 0.1% of collected clothing is actually recycled into new garments. The Wobbegong’s fabric is made using “The Loop Project”; a recycling process which was created by Hallotex, a Barcelona based company who specialise in designing quality garments with the highest sustainable standards. This process, which is inspired by a Zero Waste philosophy, uses a mechanical procedure to break down the fabrics of recycled clothes, obsolete inventory and leftover fabrics. The shredded fabric is then merged with sustainable products – in the case of the Wobbegong a certified organic cotton – to create a new, unique fabric.
OCEAN TEE is the first company to use this fabric innovation in golf. Ed Sandison, Founder of OCEAN TEE, is pleased to be able to introduce the golf market to this ground-breaking process because it addresses many of the clothing industry’s underlying issues. He explains: “This sort of innovative thinking is really important because only 0.1% of the clothing we carefully ‘recycle’ is actually turned into new textile fibre. Hallotex also takes unwanted inventory, which is a huge and growing issue for manufacturers who are over producing products and have no way of reasonably disposing of them.”
The Wobbegong, which retails at £84.99, has a luxurious finish and thanks to a natural speckle created by the recycled garments no one garment looks the same. The garment’s sustainable credentials are further enhanced by the fact that this is manufactured at the first factory in the world to have met Textiles procurement Standards as set by Greenpeace. It is also 100% recyclable at the end of its natural life.
With more and more companies adding sustainable and environmentally friendly lines to their ranges Ed is keen to encourage consumers to demand great products as well as green credentials. He explains: “Performance is always as important to us as sustainability. We bring products to the market that will enhance the consumer’s experience of sustainable golf products. I think people will be really surprised at how amazing this sweater feels and looks and I can’t wait to bring our next lines to market.”
OCEAN TEE wants to have an immediate and long-term impact on the fight against plastic pollution. The company continues to support the experts leading the fight by donating 25% of its profits to charities focusing on the health of our marine environments.
For more information on the Loop Project watch: https://vimeo.com/242198794