

J.LINDEBERG LAUNCHES A THIRD COLLABORATION WITH NEW ERA – A NOD TO COLLECTORS
J.LINDEBERG, a Scandinavian apparel brand that bridges high-performance golf wear with premium fashion, unveils its third collaboration with New Era, continuing a design dialogue rooted in sport, culture, and collectability. Building on a partnership first introduced in 2023, this latest collaboration reflects a shared respect for heritage headwear and modern lifestyle design. Created as a nod to fans and collectors, the collection reinterprets New Era’s most iconic silhoue


Tour-winning s259 wedges deliver more spin and control
Engineered to bring golfers of all skill levels more spin and control into and around greens, PING introduced the s259 wedge series today, its next generation of custom fit and custom-built specialty wedges. The tour-proven s259 wedges are offered in 25 loft/grind combinations in two finishes (Chrome and Midnight) and are available for custom fitting and pre-sell beginning today at authorized PING golf shops around the world. “The new s259 wedges are already winning on Tour a


G440 K driver sets PING MOI record; advances forgiveness and speed to new highs
A record-setting MOI for a PING driver makes the new G440 K the company’s straightest and most forgiving model to date while delivering golfers faster ball speeds and CG-shifting adjustability for more distance, PING CEO & President John K. Solheim announced today. The G440 K driver is available for custom fittings and pre-order at authorised PING golf shops around the world beginning today. “We’re hearing a lot of great comments about how forgiving and straight the new G440


St Andrews Bakery Celebrates Major Milestone:100,000 Packs of Golf Ball Protein Snacks Sold in Just Over a Year!
St Andrews, Scotland – September, 2025 – St Andrews Bakery, a leader in innovative, health-focused snacks for active lifestyles, is thrilled to announce a major milestone: the sale of its 100,000th pack of Golf Ball Protein Snacks. Launched just over 12 months ago, these gluten-free, energy-boosting bites have quickly become a favourite among golfers and fitness enthusiasts nationwide. Designed specifically for on-the-go fuelling, the Golf Ball Protein Snacks offer a natural


STUBURT DELIVERS COMFORT, STYLE AND WARMTH FOR WINTER
Hot off the back of a LIV Golf season that has seen Stuburt top the individual winners podium on seven different occasions, along with taking the team title four times, the British apparel brand is launching its Tour inspired designs for Autumn Winter 25. Working with over a dozen Tour players, the designers have been able to tap into their knowledge and introduce their preferred cuts, prints and designs into a core collection that still offers unrivalled value to golfers. On


ASHWORTH AW25 - UNAPOLOGETICALLY GOLF
Ashworth Golf Company has launched its Autumn Winter 2025 collection, drawing on inspiration from the brand’s heyday where lifestyle and...


NEW COLOURS AND ELEVATED DESIGNS REFLECT OSCAR JACOBSON’S SWEDISH HERITAGE THIS AUTUMN
Combining Swedish tailoring with a modern golf aesthetic, Oscar Jacobson offers golfers the perfect Autumn Winter collection for style...


Shot Scope Introduces PRO L5: Precision Meets Crystal-Clear OLED Clarity
Shot Scope, the industry leader and innovator in golf GPS, rangefinder, and data technology, has launched the PRO L5 - a laser...





















